Automotive Search Marketing Case Studies
Real Data - Results You Can Verify at Your PC
The best possible website listing on Google is the first listing on the first page of search results. Since there are 10 results on page one, positions 2-10 are also very desirable since they will result in the highest probability of clicks when compared to listings displayed on Google page two and three.
Shown below are search results from Google taken on Sunday November 25, 2007.
These results are for websites that have been optimized and/or created by the Pasch Consulting Group. The California and New Jersey examples represent highly competitive markets where same "brand" dealerships can be within 30 miles of each other.
If more than one listing number is shown in the page one position column, it means that we have optimized multiple pages for the client and more than one listing is showing on Google Page 1. The more listings on page one of Google, the higher your changes that someone will visit your site.
Notice the top rankings for both LOCAL
and NATIONAL search phrases
Infiniti Dealership California
| Search Phrase | Google Page One Listing Positions | |
| lease infiniti ex35 | 1,2,3,4,10 | |
| lease infiniti g37 | 1,2,4,5,6 | |
| la county infiniti | 1,2,6,7,8,9 | |
| infiniti used cars California | 9 | |
| California infiniti service | 1,2,3,4,5,6,7,9 | |
| lease infiniti Los Angeles | 1,2,3,4,5,6 | |
| Culver City Infiniti | 1,2,3,4 | |
| Inglewood Infiniti dealer | 1,2,3,10 | |
| Beverly Hills Infiniti | 1,4,8 |
BMW Dealership in New Jersey
| Search Phrase | Google Page One Listing Positions | |
| BMW 128i NJ | 1,2,3,4,5,6,7,8,9,10 | |
| BMW 135i NJ | 1,2,3,4,5,6,7,8,9,10 | |
| lease BMW NJ | 2,3,4,7,9,10 | |
| NJ BMW service | 1,2,5 | |
| NJ BMW dealer | 1,4,5 | |
| BMW used cars NJ | 4,5,6,7,9 | |
| monmouth county BMW | 2,3,4,5,10 | |
| ocean county BMW | 1,2,4,5,10 | |
| BMW used cars | 5 |
Mercedes Dealership in California
| Search Phrase | Google Page One Listing Positions | |
| Mercedes c300 California | 1,2 | |
| Mercedes E350 California | 3,4 | |
| lease Mercedes C300 | 6,7 | |
| lease Mercedes LA county | 1,2 | |
| Paramount Mercedes | 1,2 | |
| Huntington Beach Mercedes | 2 | |
| Carson Mercedes | 1,2 | |
| Long Beach Mercedes | 1,2,5,6 |
MINI Dealership California *
| Search Phrase | Google Page One Listing Positions | |
| MINI Clubman orange county | 1,2 | |
| lease mini clubman California | 2,3 | |
| lease 2008 mini clubman | 2,3 | |
| orange county mini dealer | 8,9 | |
| orange county mini cooper service | 8,9 |
* This site has only been up for 30 days and already we have seen a big jump in organic search rankings.
BMW Dealership in California
| Search Phrase | Google Page One Listing Positions | |
| BMW 135i Orange County | 1,2,3,4,5,6,7,8,9,10 | |
| BMW 128i Orange County | 1,2,3,4,5,6,7,8,9,10 | |
| orange county lease 328i | 1,2 | |
| BMW X5 orange county | 2,3 | |
| lease BMW 528i California | 1,2 | |
| Irvine BMW | 1,2,9 |
These search examples show that we can increase automotive dealership website rankings for local search and national search. Our consulting services help you control lead costs and reduce your dependence on 3rd party lead sources.
Send us an email to setup a web demonstration and conference call to show you how we can help you by reviewing your current website. Send you email request to:
brian@seonj.com
or call us: 732-842-4720
Opportunity Summary
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Owning Your Sales Lead Platforms
Our "Dirty Little Secret" postcard mailer brings up the automotive industry best kept secret. Automotive sales lead resellers have been taking advantage of dealerships ignorance on how to make their website appear for local search for the cars they sell.
Dealerships are well aware that when they search locally for the cars they sell, sites such as edmunds.com, automotive.com, motorweek.com and other ezines show up to capture consumer leads.
These sites come up on page one of Google and often their own website is no where to be found on the first few pages.
A new automotive lead collection site called connectwithlife.com has been coming on strong with the promise of free car quotes. But those free quotes come at a price since your information can be passed or sold to third parties without consumers expressed permission. Read more on Connect With Life car quotes and lead collection website.
So instead of beating the system, automotive sales lead providers make it easy to become addicted to $20-$25 leads and make it seem like a local dealer can't win the game of search marketing.
We have the case studies to show that if you want better lead flow and leads that you can own and control, there is a way to compete.
Call to setup a web meeting.
We are choosing one car dealership in your state to work with, for each brand you represent.
Who do you want us working for?
You or your competition.