Santa Monica Infiniti Pioneers Direct Lead Generation
Infiniti Microsite Designs
Every Infiniti General Manager and Sales Manager is looking for new ways to either attract shoppers into their showrooms or to obtain lead information on consumers interested in purchasing Infiniti cars.
Microsites are SEO friendly HTML websites dedicated to one specific purpose. The microsite can focus one one car model, service, parts or a geographic town. Microsites can be placed on a new URL or they can be a sub-domain off your existing URL. A sub-domain example is "http://used.infiniticalifornia.com " which rides off the main URL. Here is a list of some microsites that we created for car dealers which is a mix of specialized domains and sub-domains:
- www.bmw128i.com
- www.bmwcalifornia.net
- http://used.infiniticalifornia.com
- http://used.bmwpeabody.com
- www.leaseinfinitiex35.com
- http://glendale.infiniticalifornia.com
In 2007 Infiniti launched the a new G37 Coupe and the EX35 Crossover SUV . Both cars represented "fresh blood" in the Infiniti car lineup and an opportunity to attract new buyers. With the launch of a new car, consumers will often search the Internet for specifications, colors, option packages and of course prices. If you are one of the first website they find with the information they are looking for, you have a greater chance of selling them a car if they are in your market.
Pasch Consulting Group advised Infiniti of Santa Monica to take the lead and create microsites for these two cars. As of today, March 26, 2008, the work we did six month ago, is paying back in spades. Infiniti of Santa Monica's website are nationally ranked on Google page One and Yahoo Page One, for dozens of search phrases about these two cars.
Infiniti Microsites for G37 and EX35
To prepare for the launch of the 2008 Infiniti G37 and for the 2008 Infiniti EX35 we researched powerful URL names that would be popular in consumer search. We decided on a few microsites that dramatically increased lead traffic because we knew that these URL names would be ranked well on Google and Yahoo if they were designed properly. Infiniti of Santa Monica also invested in the future with the creation of a website dedicated to the eventual release of a Infiniti G37 convertible. All three microsites have become consistent lead generators for both local and national search phrases.
Once these microsites are built, the costs going forward are minimal. The costs incurred are when site content needs to be updated. The end result is a model that captures consumer search traffic and forwards leads directly to your dealership and not through a third party. The beauty of this model is that you can be assured that the leads are not shared with the local competition and you also know when they were entered into your website. This allows for accurate response time reporting and of course the opportunity to being one of the first to contact the potential customer.
Here is an examples of how an Infiniti of Santa Monica microsite have worked for the car model they represent.
Infiniti G37 Microsite
(March 26, 2008)
| Search Phrase | Google Page and Listing Numbers | ||
| lease infiniti g37 | #1 Listing | ||
| Beverly Hills Infiniti G37 | #1 Listing | ||
| Culver City Infiniti G37 | #1 Listing | ||
| LA Infinity G37 | #1 Listing | ||
| Infiniti G37 lease | page 1, Listing 2,3 and 4 | ||
| LA County G37 lease | page 1, Listings 3 and 4 | ||
| California G37 lease | Page 1, Listing 3 and 4 | ||
| California G37 service | #1 Listing | ||
| Infinity G37 coupe Los Angeles | Page 1, Listing 9 | ||
| Infinity G37 coupe orange county | #1 Listing |
Infiniti EX35 Microsite
(March 26, 2008)
| Search Phrase | Google Page and Listing Numbers | ||
| lease infiniti ex35 | #1 Listing | ||
| Beverly Hills Infiniti ex35 | #1 Listing | ||
| Culver City Infiniti ex35 | #1 Listing | ||
| Infiniti EX35 colors | #1 Listing | ||
| Infiniti ex35 lease | #1 Listing | ||
| LA County ex35 lease | page 1, Listings 4 and 5 | Positions 1,2,and 3 are also ISM | |
| California ex35 lease | Page 1, Listing 3 and 4 | Positions 1 and 2 are also ISM | |
| California ex35 service | page 1, listing 2 and 3 | Position one is our website case study | |
| Infiniti EX35 sale | page 1, listing 5 | ||
| Infiniti EX35 rates | page 1, listing 5 |
Used Car Sales
On May 1, 2008 we typed into Google a national search phrase: Infiniti Used Cars.
It was great to see that out of the 10 listings on Google Page One, Infiniti of Santa Monica had two listings. Used car sales are very profitable and having 2 listings nationally attracts qualified leads from around the West Coast.
The two sites on Google page one were:
http://used.infiniticalifornia.com
and
Notice, that there are no other Infiniti dealers on Google page one. Who is on page one? Sites like:
- edmunds.com
- automotive.com
- internetautoguide.com
So you can see why we are so passionate about organic search. Dealers have to decide who they want getting their own local leads? Their own Internet department or 3rd party lead collectors.
You can also see our automotive lead generation case studies at: www.seonj.com/autos