Red Bank Restaurant Internet Marketing Results
2 Senza Restaurant Stands Strong in Local Search
The goals of any restaurant website should include drawing new customers to the property and to make it easy for visitors to see the type and prices of the food offered. Our work with 2 Senza Restaurant also included making sure that the restaurant website appeared for common local searches.
We checked Google and Yahoo search results for many combination of "Red Bank" restaurant searches and tweaked the website text to optimize search engine result placement. Our goal, get on page one for many common search phrases.
2 Senza Google Ranking Results
On December 24, 2007 we checked the Google Webmaster data tables and can proudly post the results. The first column is the search phrase that was typed into Google and the second number is the listing position. Positions 1-10 are on page one and positions 11-20 are on page two. These search phrases are the most common phrases that bring up the 2 Senza website.
- red bank italian restaurants - position 3
- red bank nj restaurants - position 9
- senza - position 8
- restaurants red bank nj - position 11
- 2 senza - position 2
- 2senza - position 1
- red restaurant red bank nj - position 11
- restaurants red bank - position 10
- red restaurant red bank - position 9
- red bank new jersey restaurants - position 10
- toscana restaurant nj - position 6
- galleria red bank nj - position 1
- 2 senza red bank nj - position 2
- restaurant la senza - position 1
- red bank restaurants - position 12
- red bank galleria - position 3
- red in italian - position 5
- red bank restaurants nj - position 10
- italian restaurants red bank nj - position 12
- red bank resaurants - position 11
Results Get Even Better
The new website is only a few months old so the search results should get even better. One fact that these numbers do not show, is that Brian Pasch's wine blog dominates positions 1-3 for many of the phrases that 2 Senza wanted to optimize. This is not a totally bad situation, check out what we are referring to
Go to Google and type: Red Bank Italian Restaurants
You will see Brian's wine blog www.brianpasch.com occupies the #1 and the #2 positions for this popular search term. With you click on the first listed page, you will see that 2 Senza Restaurant was favorably reviewed and prominently displayed.
Effective Restaurant Internet Marketing
Effective search engine marketing for restaurants starts with a good website design but this example shows that you also need to maintain good consumer reviews on dining blogs and websites. This is a topic on its own, but let us say that we have great experience in helping companies build positive exposure on external web blogs and business directory sites.
Interested in winning the search game?
Call us: 732-450-8200
Project Summary
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Company Information
Jill Green is the proprietor of 2 Senza Restaurant located in the Red Bank Galleria.
Jill's authentic Italian cuisine served in a restaurant with great architecture and vibe has made 2 Senza a winning destination for Italian food in Red Bank New Jersey.
Initial Website Analysis
2 Senza's original website was outdated and tired. It needed a new facelift and Jill hired a design firm to come up with a Photoshop layout that we could implement.
The old site's page architecture needed a refresh also, so the new design would correct both the design and SEO architecture issues.
Scope of Work
- We took the Photoshop image files from the designer and created an HTML website design that would optimize search engine visibility. As you can see from the table of search results on the right, the new design is keeping Jill's restaurant on Google page one.
- Since the design work was handled by an outside firm, it didn't take any time to create the new websites and start with our search engine optimization of the new content.
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Summary
The 2 Senza website project is a great example of how an HTML website can be very effective for search marketing.
Jill's desire was that her website needed to come up for searches that included the terms like:
- Red Bank Restaurants
- Red Bank Italian Restaurants
- Red Bank BYOB Restaurants
We accomplished these search marketing goals as well as many other search phrases that result in traffic and reservations through her website.
Finding the "balance" between art and function is a common theme in companies we work with. We are advocates that a website should be attractive and visually interesting.
In this case, we worked well with the 3rd party design firm and implemented the new website on time and on budget.
Branding Ideas
If you are interested in taking your company to the next level or to revitalize your existing brand, pickup Allan Gorman's best seller. You can also visit Allan's website for additional materials and whitepapers on branding, advertising and marketing concepts that work. www.advertisingagencybrandspa.com