BMW Internet Marketing Study
BMW Peabody SEO Project
As we are writing this case study, our work with BMW of Peabody is on 30 days old. We will be posting additional information on this new client in the coming months but we are very pleased to have Google Page One results in less than 30 days for the following phrases:
- Essex County BMW
- Essex County MA BMW
- Massachusetts BMW
- Lease BMW Boston
- Lease BMW Nashua
- BMW 128i Massachusetts
- BMW 135i Massachusetts
- lease BMW x5 MA
- lease BMW 328i MA
- BMW Service Essex County
- BMW used cars Boston
- BMW lease Boston
- BMW Andover
- BMW x6 Massachusetts
Our initial work has created over 100 phrases that place BMW of Peabody on Google Page One. This has been accomplished in approximately 30 days. The next step will be to continue to grow their HTML websites and external content that makes them the subject matter expert in their state.
Project Summary - BMW Peabody
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Company Information
BMW of Peabody is located in Essex County Massachusetts and is part of the Lyon-Waugh group of car dealers.
We were first contacted by BMW of Peabody in March 2008. Peabody General Manager Marshal Cabot had spoken with one of our existing BMW clients in Southern California and they highly recommended that Marshal call us for Internet Marketing. Our client made the introductions and our first conversations were focused on strategies to increase direct consumer sales leads.
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Scope of Work
Once we had an opportunity to review their website architecture we knew that we could help them increase their organic visibility, Their existing website platform was not optimized for search marketing and was actually hindering their efforts to be found on the Internet.
We were tasked to improve their Internet visibility for: new car sales, used car sales, and their BMW service department.
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Summary
We started by creating some clean HTML sub-domains for their business while we worked with their existing web platform to implement the basic SEO structure that will help their original site succeed. - We also issued a number of strategic press releases which instantly gave them some targeted marketing boosts.
- We are very pleased with the success we have had in the first 30 days and we will update the specific progress in the coming months.
BMW 1 Series Success
The BMW 1 Series cars are now in the showrooms of all BMW dealers. Call BMW of Peabody to setup a test drive for a new BMW 128i or 135i. Click for more details on BMW 1-Series cars in Massachusetts.