Case Study Details
Personal Medical Emergency 911 Alarm
The section below will show some of the common search phrases in the personal/home 911 medical emergency alarm business. Our client was not on any of the top search results because they did not have a website. We will work with our client to have this new website appear highly in Google and Yahoo for these terms.
SEO Keyword Goals - October 2007
- emergency alert bracelets
- medical alert systems
- medical alert response systems
- medical alert devices
- medical alarm pendants
- personal 911 emergency system
- 911 emergency pendant
- 911 alert pendant
- 911 emergency bracelet
- home 911 system
- 911 emergency medical alarm
Emergency Medical Alert Update
As of December 24, 2007 the new website, which is only a few months old has hit Google page one for a number of good search phrases. See list below for the search phrases and page positions. Positions 1-10 mean Google page one and positions 11-20 are Goggle page two::
- emergency pendants - position 9
- 911 alert pendant - position 3
- 911 pendant guardian - position 4
- guardian alert system - position 11
- 911 medical questions - position 4
- guardian home medical - position 6
- personal emergency alert devices - position 6
- medical alert devices for senior citizens - position 7
- senior citizen button for emergency - position 10
- 911 alert - position 15
- 911 emergency bracelets - position 2
- 911 pendant - position 5
- guardian systems emergency medical instructions - position 10
- 911 operator questions - position 13
Here is a snapshot of the lead generation website we created for the Guardian 911 medical pendant.
Project Summary
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Company Information
M&W Guardian 911 Systems is an authorized reseller of the Guardian 911 Pendant. We we asked to build an inexpensive website for their on-line and viral marketing efforts. One of their target markets was fire and emergency service departments who want a great product to sell as a fundraiser while at the same time helping people in their community.
The Guardian 911 personal medical emergency alarm is affordable and using a consumers existing phone line. There are no costly monitoring fees which have been the subject of consumer complaints. It seems that Senior Citizens are being taken advantage of by companies that sell similar products and get them locked into long term monitoring contracts.
The goal of the website and the online marketing efforts will be focus on selling the concept of a one time purchase with NO additional fees or costs.
Initial Website Analysis
M&W Guardian 911 Systems did not have an existing website. So, we were asked to create a simple but professional website that worked off the existing colors of their brochures and product information.
We were able to build the initial website in about 8 hours of programming time. We will add a few more hours to complete the content but we delivered the website on budget and got their business rolling quickly.
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Scope of Work
Once we complete their website by the end of October 2007, we will start their organic marketing and vital marketing during the first week of November 2007.
We will update this page in November and December to show the progress we are making with the website and their organic internet marketing.
Summary
Although the website build budget was under $3,000 we created a nice clean look that will launch their business on a national level without any issues. This will be a create case study for building a home based business with a small budget but with national marketing appeal.
Affordable Protection
If you are alone in your home and want the security of having 911 two-way communications at the touch of a button, visit M&W Guardian 911 Systems.
$199 per unit
No Monitoring Fees - No Additional Costs