Case Study Details
Promotional Marketing Ideas - Web Research Is Commonplace
We learned a great deal about the promotional marketing industry and discovered that many website run by competitors are basically on-line catalogs of the thousands of products that can be branded with a logo. It would seem that companies looking for logo merchandise could spend a great deal of time navigating through thousands of promotional examples. Unfortunately, 99% of the items often don't make a good fit.
Our client decided to differentiate their new website site from others in their field by making the process more consultative and personal. A busy executive or marketing director does not have the time to waste paging through hundreds of product pages. So, the idea was to keep the site simple and demonstrate their ability to find the right products for their clients.
Google Ranking Results
Novel Promotional Marketing wanted to dominate local search as an initial step to grow their business. Since their business model is consultative, their first geographic region they wanted to attack via organic search was the New York and New Jersey market.
The following search engine rankings were measured from Google and were last taken on August 26, 2007. These measurements were taken approximately 30 days after the website was published in July 2007. In the coming months, additional search phrases will be added to the case study since this is a brand new website.
The best possible organic listing in Google is the first page of search results, Listing 1. For this table, we will call this the "Top Position". We are only showing a few of the optimized search phrases due to space limitations and to keep our larger strategy confidential.
Local Search Results
National Search Results
Here is a snapshot of the website homepage we created for Novel Promotional Marketing. They wanted a simple, clean look without the normal distractions of a "photo catalog".
Project Summary
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Company Information
Novel Promotional Marketing is a New Jersey consulting firm specializing in unique logo branded merchandise to create a higher level of brand awareness.
Initial Website Analysis
This firm did not have an existing website so we worked with the CEO to design a look and feel that was consistent with their brand message. We also advised them to reconsider their existing URL and to purchase a stronger one for their new website.
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Scope of Work
We were asked to create a few web template ideas to use to perfect the final design. Once the website design was created, we assisted the client in writing content for the site.
Once the content was in place, we started a link building program to drive traffic to their website. The website will grow in the coming months since additional content is needed to compete at the State and national level.
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Summary
Although the site is only a month old at the time of this writing, we are very pleased with the initial feedback and rankings.
This project clearly demonstrates the organic result engine results can start in a soon as one month after a site is published. This of course is based on the other proprietary steps we take when building a site design for search engine marketing. All new website are NOT created equal.
Logo Branding Ideas
This deluxe vented umbrella is a great way to get your name and message in the public eye. Everyone can use a quality umbrella and if your website or message is easily stated, an eye catching umbrella can reinforce your brand.