Search Engine Marketing

Straight Talk - Proven Results  

Everywhere we look, web hosting companies and web design firms offer search engine optimization packages (SEO).  You can get the impression that search engine marketing is a quick fix; pay a fee and magically you will appear on "page one" of Google, Yahoo and MSN.

If you want to enhance your web visibility and attract more customers via search, realize the if anything sounds "too good" its probably a scam.  If you want professional advice, excellent results on a realistic budget, give us a call.   We pride ourselves as being one of the top Search Engine Optimization Firms in the United States with a clear, documented record.

 

Our Business is Driven By Results

 

When you interview and SEO consultant be sure to the check their client references and their online work. You will know fairly quickly how effective their SEO strategies work is because if their clients websites are not ranked well on Google and Yahoo, they can't hide that.  

We add case studies to our websites to demonstrate and publicize our success.  Most SEO consultant websites either lack actual client case studies or have outdated stories . We are confident we can help most businesses owners dominate organic search for their business segment.

Visit our latest website at www.paschconsulting.com for current case studies and additional resources to help your business grow through paid and organic search strategies.

We Promote Successful Businesses

Our consulting services cover a wide range of industry groups; medical, retailers, wholesalers, manufacturers, transportation, music, marketing and automotive.  Click on some of the case studies shown on the left column of this page to see how we can help any business who wants greater visibility on the Internet.  If you strive on competition and winning business through promoting the excellence of your company, give us a call.

Automobile website design and marketing is  just one of the groups we have helped DOMINATE Internet search marketing. We are winning the Internet Marketing game in the highly competitive automotive industry.  As automotive SEO consultants, we offer specialized solutions to car dealers. Our  success stories can apply to any industry if you have the passion to be the very best in your marketing area.

Read about our client success stories in the automotive website marketing  and how we are changing the rules for automotive sales lead generation.   Our Internet marketing strategies can work in any industry that depends on the Internet for sales leads or where  the Internet is an effective way to attract new customers to your business.  

If you are a General Manager in the automotive industry, read our story on how car dealership are being kept in the dark about generating quality Internet car sales leads. 

What Your Pay-Per-Click Campaign Is Missing 

If you think you are happy with your Pay-Per-Click campaigns on Google, Yahoo or run pay-per-click campaigns through a 3rd party, you owe it to yourself to read this article.

It is our belief that the perfect marketing campaign is a balance between PPC and organic optimization.  Does your company have the proper balance.  Read More.

 

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Flash Websites vs. HTML Websites

Undici Rumson - If everyone wants to be found on Google and Yahoo when consumers search for their goods and services, why are people still designing websites that are 100% flash?   Flash website may be pretty but did anyone tell you that they are the WORST design for search marketing?

Take a look at this case study of a local New Jersey restaurant, Undici Rumson,  that paid for a beautiful website, that has a great vibe, but unfortunately it  is invisible to search.  That means that very few people will ever get to see the site unless they are handed a business card with the website address. 

Managing Pay Per Click Campaigns

As we have been invited into companies to review their Internet marketing campaigns we have been shocked to see how people are being ripped off on Google PPC campaigns.

Simply stated, advertising agencies and PPC management companies are doubling Google and Yahoo "per click rates" and billing clients for these 2x charges.   In our practice, we do not employ predatory billing practices.  Whether you are paying $1.00 a click or $5.00 a click, the time it takes to setup a campaign  is the SAME.  So, we only charge you for the setup time and you pay only the real costs for the pay-per-click campaigns. 

Is this a novel approach?  It seems so but we hope that by writing about this phenomena, eventually we will educate business owners to take ownership of their PPC budgets and inspect consultancy charges carefully.

 

 

Check out our latest Innovation in Search Engine Marketing

 

If you would like to receive our monthly SEO newsletter, please enter your email address in the box below or call us at 732-842-4720

 

 

• Check Your Website's Programming in Seconds

   

  If you want to see if your website complies with current web programming standards you can get the answer in a few seconds.  Programming errors can cause the search engine spiders to abort searching your site and properly indexing your pages.  More..

• Find Broken Links - Cleaning Up Outdated Web References

   

  When was the last time you checked your website fro broken links?  A broken link is simply a reference from one of your website pages that no longer exists.  It's like calling from a 10 year old phonebook; people move and numbers are reassigned.  Over time, websites change page names or even shutdown.  You should avoid having broken links on your website; it gives the web spiders reason to issue a bad "grade" to your website. More..

• Google Analytics

   

  One of the best providers of free web marketing tools in Google.  The combination of Google Analytics and Google Webmaster Tools is a powerful resource for marketing managers, public relations and executive officers.  Get the facts directly from a leader in search engine marketing and compare the "data" with how you are being advised.

  You will learn:

  1. What search phrases people are using to find your site.
  2. Where your customers are located geographically.
  3. How long your visitors are staying on your site and are they buying.
  4. Which page did your visitors start viewing
  5. What was the last page your visitors viewed  before the left

We decided that this month's marketing postcard would be eye catching.  Read more about the postcard design process.   Learn more…

 

 

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