Internet National Marketing Strategies
Integrated Beverage Group (IBG)
has three new products on the market with wide distribution
in place. Their next marketing objectives include a
strong Internet brand presence.
PCG Digital Marketing has been asked to design an effective Internet marketing campaign that utilized both paid and organic marketing channels.
The campaign will highlight their three products and draw more visitors to their brand websites. The website will be updated to include consumer coupons and incentives as well as leverage their star assets like Ken Griffey Jr. The three website are:
With a long list of high profile endorsements and a very well receive product by US consumers, there future looks very bright for IBG.
Ken Griffey Jr PowerICE Video
Click to play the TV commercial that stars Ken Griffey Jr. as he introduces PowerICE to the US market.
Skinny Dippers
Riedel USA
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Company Information
IBG's innovative approach to beverages has led to new products for sports, health and recreational purposes. They continue to develop cutting edge ways to address existing needs and markets. IBG's team of industry professionals strives to create the highest quality products utilizing the best ingredients available.
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Scope of Work
IBG has been successfully marketing their products through major distribution channels. Management has a new marketing campaign designed to increase product awareness. Included in their strategy is an active Internet marketing component. PCG was called in to develop and implement their national Internet marketing campaign. - Project will commence on October 1, 2008 and we will keep you up to date on how our Internet brand awareness campaign is working.
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Summary
We look forward to working with IBG and their innovative products. PCG has numerous clients whose websites are ranked nationally for broad keyword searches. With IBG's vision, our SEO strategies will work well to achieve their marketing goals.