Ecommerce SEO Case Study
When Riedel USA launched their new e-commerce website they called on the PCG Digital Marketing for advice on how to increase their visibility on the Internet. One of the challenges for Riedel was how to get to Google Page One with the hundreds of existing ecommerce sites selling their products. To complicate matters, their ecommerce website was brand new and so was the domain name they had chosen: www.riedel-webstore.com
After reviewing their ecommerce platform we made a number of suggestions for their web development team to implement. In particular, we suggested they develop a formula based strategy for HTML page titles and META tags. These formulas would create unique pages titles and tags that would be content specific and keyword driven. This approach would increase their ability to compete on the Internet. We also suggested that they implement dynamic URL rewriting based on a structure that we developed specifically for their product line. This project that is still underway.
We also analyzed the competitive landscape for their goods and recommended that they implement a different strategy for the store’s domain name. The company agreed to follow our recommendations and placed the e-commerce store on a sub-domain off of www.riedel.com .
Crystal Clear Internet Visibility
The new website, located at http://glassware.riedel.com would have two powerful benefits from this change. First, the sub-domain would inherit some of the integrity and traffic value from the parent website. Second, the sub-domain “glassware” is a powerful keyword that describes their goods. Together, these two words form “Riedel Glassware’ and that is exactly what their online store sells.
Within 30 days of implementing this new strategy, the website located at http://glassware.riedel.com was on Google Page One on 9/18/2008 for these terms.
- Riedel web shop ( # 1 on page 1)
- Riedel Web (# 1 on page 1)
- Riedel web shop ( # 1 on page 1)
- Riedel gift registry ( # 1 on page 1)
- Riedel bridal registry ( # 1 on page 1)
- Riedel Shop
- Riedel decanter
- Riedel glassware
- Riedel O
- Riedel glass
- Riedel USA
- Shop Riedel
As we have proven our expertise in effects search engine
optimization strategies, Riedel has ask us to consult on
other strategies for Internet Marketing including
pay-per-click advertising and organic search optimization.
We will update this case study as this project matures.
The PCG Digital Marketing is a full service Internet
Marketing and Search Engine Optimization firm. This case
study demonstrates how a proper SEO strategy can make an
immediate impact on Internet visibility of a business
website. We have dozens of case studies with equally
impressive results that are available upon request.
Riedel USA
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Company Information
Riedel is the world's most respect maker of fine wine glasses and decanters. Riedel has pioneered the science of creating uniquely shaped glasses to match specific wine varietals. Their glasses have won critical acclaim from industry and independent wine and spirits experts. Visit Riedel Web Store
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Scope of Work
Riedel USA had recently launched their new web store and was looking for ways to increase web traffic and direct sales. After some initial frustration, they called in the PCG Digital Marketing to advise them on effective SEO strategies.
The initial scope of the work was to create a plan that their web developers could implement on the physical web store to optimize the platform for search marketing -
Summary
We are very pleased to say that the marketing team at Riedel trusted our advice and started to implement our suggestions immediately. Within 30 days, the web store's Internet visibility to a big jump. The client is till very new so we will be adding to this case study over time. However, the immediate impact of good SEO consulting strategies can not be minimized for Riedel's web store.
Brunello Stemware