Marketing Ideas for Prebuilt Ecommerce Websites

A Few Tweaks Made a Big Difference for Bonita Marie International

 

I wanted to encourage owners of ecommerce websites and pre-packaged content managements website that high SERP ranking can be very easy if your website infrastructure was built with Search Engine Optimization in mind.

In the past, many ecommerce platforms had no clue about the importance of UNIQUE page titles and META tags for each product page.  Today, it seems that the problem is being resolved as backend platforms are being updated.  Before you purchase an ecommerce platform, make sure that every page on the can have unique page titles and META tags.

One of our newest clients is Bonita Marie International.  They sell wholesale toys and prizes that are using at Entertainment Centers redemption booth as well as in vending machines, cruise ships and carnival games.  For example, if you operating family fun gaming centers and wanted Dora The Explorer toys to give out when winning tickets are "cashed in" , you would buy wholesale prize kits from Bonita Marie.

They have an extensive catalog of wholesale vending machine toys and thus hundreds of unique product pages.  We have not completed our project but the initial 30 days results are just amazing.

We started by adding tags to Product Category pages as well as the key static website pages.  Within 30 days, they were ranking on Google Page One for terms that never ranked before.

On December 29, 2007 were tested some key search phrases for their business in Google and here are the results:

 

• crane machine kits – Google Page 1 – Listing 1 and 2

• stacker kits - Google Page 1 – Listing 1 and 2

• lighthouse stacker kits – Google Page 1 – listings 1 and 2

• lighthouse mixes - Google Page 1 – listings 1 and 2

• ticket to prize – Google Page 1 – listing 8

• crane machine mixes – Google Page 1 – Listing 1

• prize redemption center – Google Page 1 – listing 3

• drill o matic kits – Google page 1 – listing 2

• treasure train kits - Google Page 1 – listings 1 and 2

• whistle stop crane kits - Google Page 1 – listings 1 and 2

• redemption center prizes – Google page 1 – listing 2

• wholesale redemption prizes - Google Page 1 – listings 1 and 2

 

The point of this short post is that every page counts on your ecommerce website. make sure your web consultant has unique page titles and MEAT tags that address the specific products listed on the page.  The results will be dramatic.