Internet Marketing Ideas
Our latest mailer gets edgy
I want to thank our flash designer Chris Ludwig for coming up with our recent marketing design for a postcard mailer. Our first mailing was sent to automotive dealerships across the United States. We have some very exciting case studies for automotive lead generation. We have found that our consulting services can reduce auto dealerships dependence on third party leads by increase local lead traffic to their websites.
Internet Marketing Campaigns
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Does Pay-Per-Click always work?
- PPC campaigns can be deceivingly easy to setup and the lure of additional traffic to your website may be compelling but are you ready to measure the cost per sale?
- If you are setting up a PPC campaign, make sure you can answer these questions:
- 1. Have you setup a new 800 number or phone number to display on the PPC landing page?
- 2. Have you installed the PPC conversion code on key websites pages that would reflect a purchase or a signup event?
- 3. Have you carefully reviewed your keyword strategy to reflect your target market and not to over-pay for broad keywords that may cut through your budget quickly?
- 4. Have you checked your geo-target to ensure that your ad radius matches the product you are selling.
- 5. Have you tried lowering your click spend during the weekdays to see effective click rates for each day of the week?
- If you would like us to review your existing PPC campaign or create a PPC campaign that you can measure cost per sale or cost per lead, give us a call.
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