Internet Marketing Ideas
SEO Link Building Service
The more we expand our consulting practice the more we are convinced that across all industries, companies have not yet adapted to the demands of Internet marketing models.
Without new content being adding to your website, posted on blogs, updated on user forums and sent out via press feeds your company is missing out on amazing link building opportunities that can only be developed over time.
To this end we are offering a new service to our clients which will guarantee new posts each month at the budget levels you pre-set. This will set in motion a guaranteed stream of new links pointing to your site each month. Read more on our new Linkup Internet Marketing program.
Ethical Microsite Marketing Discussion
We penned an article to raise the debate on ethical microsite marketing practices. There are many case studies on the market today to discuss and our first case study is Russian Brilliants©; an Internet jewelry retailer. Their microsite strategy has been very effective but possibly over zealous.
Read the Russian Brilliants Diamond Case Study
Dog Ear Publishing - Google Adwords Marketing Ethics
Here is an article we recently wrote that discussed Internet Marketing Ethics and how that translates to Google Adwords campaigns. This is an article about an Adwords campaign run by Dog Ear Publishing. In our business why always strive to do what is bets for our clients and that can include saying "NO" to questionable marketing tactics. Read Google Adwords Ethics story.
Google Maps - A Roadblock to Organic Search or Opportunity?
I have been noticing lately that Google Maps is blocking the equivalent of the first three listings in some organic search query results. If your company has not configured your business name and address in Google Maps, you could be missing a BIG organic marketing opportunity. Read our post on Setting Up Google Maps.
I am not a Google evangelist but if you are managing your company's website and have not registered for the free webmaster tools and analytics offered by Google, you should quite your job if you don't signup today.
Google Webmaster Tools and Google Analytics are free services that provide a wealth of information to any company seeking to grow their business on the web.
We use these tools frequently to see how we may increase traffic to our client websites. Once you have installed these tools, and if you have any questions, feel free to post a question on our SEO blog.
SEO News
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Press Release Exposure
If you are looking for an inexpensive way to send out press releases, you should create an account at Free-Press-Release.com an effective tool for PR and link building
When you create and account and submit a listing, pay the extra $1.00 to get a Premier Press Release. The $1.00 fee gives you a link back to your website and a host of other perks.
To signup, use this link below:
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SEO Article Directories & Press Feeds
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If you want to build quality links to your website, you may want to consider blogging, posting press releases and/or publishing whitepapers on free article directories and/or social bookmarking sites. Here are few websites to check out:
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www.mybloglog.com - This website is a registry of the blog you control which is run in conjunction with Yahoo. Basically, if you author a few blogs, you register then here and it makes sure you RSS feeds are pulled on a regular basis and the articles made searchable to the community.
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www.instablogs.com - This website has a very easy to use interface and allow for imbedded links in your blogging text. This is a great way to start to publish your thoughts, whitepapers or teaser articles to drive new business to your website. The website has a Google pagerank of 4/10.
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http://reddit.com - This is a stripped down article posting and linking website that has an amazing Google Pagerank of 8/10. Definitely worth your while to setup and account and post.
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http://www.fark.com - This kooky site is also a good place to post and link articles. They have a more restrictive posting policy and it takes 24 hours for your account to be activated.
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http://www.kaboodle.com - This website allows to to register blogging sites or articles that you like on the Internet and post them in your account. You setup a series of your favorite "lists" and then add websites or articles to each list. The idea is that your profile becomes a compilation of the website you like and when people visit, you are in fact advertising the things you like. Social networking 101. The website has a Google Pagerank of 6/10.
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http://technorati.com - This s the grand daddy of article linking and it has an emphasis on registering good blogs and then they push out the RRS feeds to the world. This is a must have location for articles that fit their categories. This has a Google Pagerank of 8/10.
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http://www.digg.com - This is one of the most powerful tools for article advertising. If you find an article on the web that you like, you can "bookmark" it with a small description and keywords. Your selections then get added to the Digg master RSS feed that is plugged into all new feeds around the globe. The "Digged" article are often picked up by Google and Yahoo and create quality inbound links to website content. The website has a Google Pagerank of 8/10 which is about as good as you can get.
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http://www.articleblast.com - This is a good site to pickup content for your website and to post your content. Editing tools are good and you can imbed hyperlinks and use basic formatting command. Google picks up their feed very quickly so their RSS feed is well indexed.. This site has a Google Pagerank of 4/10.
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http://www.seo-sources.com - This article posting website is best for small posting and articles that require little formatting. The posting tools do not allow for imbedded hyperlink. This is best used for article you want other people to take and post on their websites. This site has a Google pagerank of 4/10.
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Google Maps
Are you In?
Google Maps is a free service and if your business is not listed in Google Maps you may be missing a great window of opportunity. Signup today for free.
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Google Sitemap Generator
If you are looking for a free tool to generate sitemaps for Google and for HTML and TXT formats, we recommend a toll from www.sitemapdoc.com.
The web based service is free and the information they provide is invaluable.
